- June 6, 2022
- Posted by: James Haggerty
- Category: Marketing
Digital marketing is an important aspect of any type of business or service. People turn to the digital world to connect with friends, loved ones, and products and services. They also look online for answers to their questions.
To ensure your rehab center or addiction treatment facility is poised as an authority that can answer people’s questions, you must ensure you make the shift into digital marketing. This process includes making sure your website is up-to-date, easy to navigate, and provides relevant content for your readers. It also means you need to include social media in your digital marketing plan.  Opresnik, M. O. (2018, July). Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and Social Media (pp. 333-341). … Continue reading In fact, social media is a critical platform to extend your outreach.
Many facility owners or their marketing teams question how their presence would work on social media. It is helpful to understand how drastically social media has evolved. Social media may have started as a way for friends and family to stay in touch, but today, it connects people globally with not only people they know, but businesses, celebrities, social groups, and more. If you are not on social media, your business could be missing out on significant opportunities for outreach. Zuhdi, S., Daud, A., Hanif, R., Nguyen, P. T., & Shankar, K. (2019). Role of Social Media Marketing in the Successful Implementation of Business Management. International Journal of Recent … Continue reading
Social media is about experiences. Each day, millions of people from all walks of life turn to social media to share their life experiences. Receiving quality addiction treatment and beginning recovery are significant milestones that are worth sharing. It is common for individuals to be open about their journey, often clearly stating where they completed their treatment.
Social media is a necessary marketing platform to reach a broad, diverse audience. It can enable you to promote your rehab facility, allowing those who are seeking help to find you easily. This also allows individuals who have sought treatment with you to share their stories with others. With the right marketing techniques, you can experience a significant increase in your social media presence.
How to Market Your Rehab on Facebook
Facebook has over two billion active accounts. This provides your facility with overwhelming opportunities to connect with individuals better than ever before. Facebook can be a powerful tool for digital marketing. Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook–A longitudinal study. Journal of business research, 113, 149-157. … Continue reading
With Facebook, you can see your brand reach the masses at a reasonable cost. It is recommended that you post on Facebook at least three times a week to keep your profile active and engaging. Maintaining a consistent posting schedule can help you gain the most traction when it comes to likes, comments, and shares. The more people that engage with your posts, the further your brand will spread organically. Then, additional people are more likely to engage with a business or service that has positive interaction and reviews, especially if it’s shared or liked by a close friend or family member.
When it comes to posting relevant content on Facebook, you have numerous options. Facebook hosts a good blend of content, images, and video, making it the perfect place to dive into social media marketing. A variety of techniques provide the best interactions. Options include:
Images with Powerful Statements
Images can be powerful alone, but when paired with an inspirational quote or a meaningful question they can have an even greater impact that can increase engagement.
Posting images or videos that can pull at heartstrings or inspire a positive emotional reaction can get better interaction. For a rehab, encouraging viewers to stay strong, love themselves, and stay sober can truly have significant meaning. Emotional connections can improve your brand’s digital presence. Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2018). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing. … Continue reading
Creating posting themes that pertain to different days of the week, such as “Sober Sunday” or “Tip Tuesday,” is a great way to keep your audience engaged and maintain a consistent weekly interaction.
Videos can be a powerful tool in social media marketing, especially on Facebook. You can include videos from different staff members providing advice or suggestions. You can also include testimony from previous clients. These videos help to make your business more relatable.
Relevant Articles, News, or Announcements
Your Facebook page can provide important information concerning your services or news related to your services.
When it comes to Facebook marketing, you can provide a wide variety of relevant and inspirational content to connect with your potential audience. Facebook is a great place to start because it allows you to reach a large audience, share events, and have a convenient place for people to leave reviews. It also gives you a specific spot to reach targeted audiences.
How to Market Your Rehab on Instagram
Instagram is the second-largest social media platform. This popular site focuses on content with images and videos with short captions, often involving relevant hashtags. Several strategies can be useful for marketing your rehab on Instagram.
Instagram tends to provide a more visual, more personalized experience, reaching audiences on a more intimate level. Instagram is the perfect platform for content that is a mix of images, videos, memes, and GIFs. The platform provides the opportunity to reach a wide audience that might show more interaction with your content than audiences on Facebook. It is recommended that you post at least two to three times a week, and share powerful images, quotes, and videos.
How to Market Your Rehab on Twitter
Millions of tweets are created daily, and these short posts are often used as quick commentary or a way to lead audiences elsewhere for more information. Twitter can be a great place to build your digital presence, but you may want to first center your focus on platforms such as Facebook or Instagram. This is because many Twitter users are outside of the United States.
For this reason, repurposing other social media content for Twitter is often the best option. You are still getting your message across, but you are saving time and money that can be invested in other marketing campaigns. Keep in mind that Twitter is a great platform to share pictures, videos, and relevant quotes.
Another perk of Twitter is the ability to create and host a Twitter chat. This allows you to choose a topic, a date, and a hashtag for the event. This can create significant engagement and allow users to ask questions, address concerns, and share their stories concerning the topic. This is a great way to make Twitter more personable.
Twitter is also a good platform to share relevant news, articles or big announcements concerning your business. You can easily direct traffic to your website through Twitter with short blurbs reaching out to those seeking help accompanied by a relevant link to your philosophy or services. You’ll also want to make sure your website is included as part of your bio.
How to Market Your Rehab on TikTok
TikTok may have started as a social media platform geared toward teenagers, but it has quickly evolved into much more. In particular, the COVID-19 pandemic allowed TikTok to reach a wider audience of adults who were isolated at home. This led to a user evolution where the age base shifted dramatically.
While TikTok is still a platform frequented by teenagers, it also has a large following of adults from all walks of life. Today, you can find content for essentially anything on TikTok. From comedy content, product reviews, and trend challenges to cooking and life hacks, there is something for everyone.
On Tik-Tok, one recent trend is people sharing their recovery stories and milestones, as well as supporting others on their path to recovery. In part, this is because TikTok provides a platform where like-minded people can support each other. As a platform that solely relies on video content, it’s ideal for short daily tips, inspirational messages, and testimonies given by staff and previous members of your programs. The more relatable and authentic the content, the better.
Do I Invest in Paid Advertisements?
Organic marketing can provide an increase in user interaction and brand presence. Relevant, engaging content is a great way to attract individuals to your page. When you want to expand your outreach, you’ll have to consider advertisements. Facebook can make this easy by creating targeted ads for your specific audience. Paid advertisements can help expand your outreach.
When it comes to advertising on Facebook or Twitter, you need to create a certified advertiser profile. This process can take some time but is easy to do—or, you can have a professional marketer help you get started. Then, you have complete customization to determine how much or how little advertisement you are interested in pursuing. If you are new to the social media world, you may want to start with the basics and expand from there.
Expand Your Addiction Facility Reach Online
The question of how to use social media has become increasingly important for many facility owners and their marketing teams. When such people try to answer the question themselves, they may not understand how much the digital landscape has changed in recent years. Social media used to be a way to keep in touch with friends and family, but today it is also a place where businesses of different sizes, celebrities, and other interest groups can connect with one another and reach out to global audiences.
If you need help marketing your rehab, contact us for a free consultation. We have strategic partners and years of professional experience helping rehabs get online visibility.
Experienced Chief Executive Addiction Recovery and Mental Health Professional
Business professional in the Addiction Recovery and Mental Health industry for the past 26 years. Caring, compassionate and strongly motivated to make a difference in the organizations I am affiliated with and welfare of the population we serve. Currently focused on advocating, educating and developing projects leveraging evidence based, real time technology to support individuals in recovery.
|↑1||Opresnik, M. O. (2018, July). Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and Social Media (pp. 333-341). Springer, Cham. DOI:10.1007/978-3-319-91521-0_24 Retrieved April 12, 2022, from https://link.springer.com/chapter/10.1007/978-3-319-91521-0_24|
|↑2||Zuhdi, S., Daud, A., Hanif, R., Nguyen, P. T., & Shankar, K. (2019). Role of Social Media Marketing in the Successful Implementation of Business Management. International Journal of Recent Technology and Engineering, 8(2), 3841-3844. DOI:10.35940/ijrte.B1507.0982S1119. Retrieved April 12, 2022, from https://www.researchgate.net/publication/349670110_Role_of_social_media_marketing_in_the_successful_implementation_of_business_management|
|↑3||Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook–A longitudinal study. Journal of business research, 113, 149-157. https://doi.org/10.1016/j.jbusres.2018.10.005|
|↑4||Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2018). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing. doi/10.1108/EJM-09-2016-0511 Retrieved April 12, 2022, from https://researchoutput.csu.edu.au/en/publications/consumer-emotional-brand-attachment-with-social-media-brands-and-|